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LiteFM is one of Malaysia's English-language radio stations. It is managed by Astro Radio, a subsidiary of Astro Holdings Sdn Bhd. LiteFM was launched into Malaysian FM airwaves in January 1997 after being one of Astro's audio-only channels since the launch of the satellite network in October the year before. It was formerly known as Light & Easy and was renamed "Lite FM" on 20 October 2006.
Lite FM begins in 1997 as an oldies format focusing songs mainly from the 1960's till 1980's targeting older audience above 45 years old. However since the change of the station's name and logo,Lite FM gradually changed into an easy listening adult complementary music format.More current tracks from the 1990's till now are added into
Lite FM's playlist as now the station wants to target younger audience other than the older ones. Starting from 2009, the station focus on playing music mainly from the 1980's, 1990's, and now with less frequent on playing 1970's music each hour.The focus on playing 1960's and 1970's music is now going on at Gold, one of Astro satellite music channel. Starting from 2013,the station no longer plays 1960's music during the weekday and 1960's music are only heard during the weekends.In fact some of the 1960's and 1970's songs were dropped from its playlist as the station wants to concentrate of songs from the 1980's and beyond. Artists always played on Lite FM are such as Linoel Ritchie, Air Supply, Whitney Houston, Kenny Rogers, Michael Jackson, Taylor Swift, Jason Mraz, Cobbie Callet, and Josh Groban.
Its music selections target anyone who prefer relaxing tunes even though the station's current slogan is "Classic Hits all Day". It also cultivates and encourage the love of classic hits among younger generations aged under 40. Recently,the station launches a programs that features America's best songs of the 80's hits called Casey Kasem's American Top 40.
Frequencies
89.3 FM in Taiping, and North Perak (Gerik, Selama, Parit Buntar)
92.2 FM in Malacca and North Johor
94.6 FM in South Johor, Johor Bahru and Singapore
100.1 FM in Kuching
101.5 FM in Ipoh and parts of Cameron Highlands
103.2 FM in Kota Kinabalu
104.3 FM in Kota Bharu and North Besut
104.4 FM in Penang, Kedah, Perlis and Langkawi
104.6 FM in Negeri Sembilan
104.7 FM in Kuantan, East Johor (Mersing) and South Kemaman
105.7 FM in Klang Valley and South Perak
105.9 FM in Kuala Terengganu, Marang and Hulu Terengganu
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Lite FM